People still sign up to hear from companies they like, buy from or otherwise have warm fuzzies about. And yes, they even still sign up for emails and RSS feeds, from them. The sad thing is that many of the companies that run email marketing campaigns abuse the trust that has been placed in them [...]

I was thinking today about how simple good email post card design is.There is a simple brilliance to great email marketing post card design, actually. That old adage, “don’t over do it”, it applies here.  Keep It Simple Sweetheart. Here’s why: Email, like most web mediums is scanned – more read then others, but still scanned. Of course in [...]

Some would say email marketing is on the way out due to social media’s onset. Not true.

A solid email marketing strategy includes a thoughtful creative strategy based on your target market, and an equally thought out list acquisition or building strategy.

While rumors of social media threatening email marketing bounce around the web, email newsletters, done right, marches on producing leads and loyalty from consumers.

The only other activity to even approach e-mail’s popularity is using a search engine to find information.

For online marketers, Search Engine Marketing seems to lead, and provides the “ultimate” way to get your name out there on the Web.    A recent article from UK based SEM firm Hitsearch blog states “The Search Engine Marketing market in America is by far the most established and competitive as well as innovative.” How [...]

There are fewer than 20 million business users of mobile email around the world and thanks to mobile devices, it will hit near 350 million by 2010…

Is email marketing deliverability going the way of the search engine marketing mystery? Are the deliverability rules the new mystery of online marketing?

Consumers have become savvy email users – they know how to manage spam filters across email clients, they favor the ability to easily unsubscribe and are ready to report fraudulent email practices in a flash.