AT&T acquired Pay Per Call network, Ingenio. Why does this matter? Pay Per Call, where the online ad drives the consumer to call the client’s toll free number, and requires the client to pay only when the call is sustained for a certain length of time: 1) Gives paid click marketing a run for it’s [...]

Okay, so I am not sure if Microsoft spending a billion dollars on new facilities and a new bridge qualifies as "Current Affairs" but it is definitely an affair for Northwest natives who have watched this software giant through all of its booming, and looming and well now, grooming, for new growth. Part of the [...]