I am no business school graduate – sometimes wish I was. But I have had some fabulous mentorship over the years. One boss, fresh out of a Health Care industry debacle, taught me about White Space Management. Heard of it? White space management is seeing to all those details that flow between the boxes on [...]

There was a lively discussion today between Gord Hotchkiss and Mike Margolin about whether big agencies “get” search. I say no, no, and not usually. One quote from Gord “Search is granular (lots of pushing little levers.) That’s not what big agencies do best.”

…recently I have noticed online and in advertising in general, it is difficult to discern sincere concern for green and blatant “take advantage of the market interest in green by becoming green”.