Holiday Email Marketing – Plan Now for Success

promo2Holiday email marketing is a great solution to decreased return on marketing dollars due to the slumping economy. This holiday is a perfect time to give email marketing a test drive. You can add email now to your holiday promotional planning and reap the benefits  way into the new year with new email subscriptions, increased revenue and a completed test of an additional revenue stream. Increase your return on traditional efforts by 10% and 20% by adding email to the mix and landing pages to close the business online. This new means of generating sales takes strategy and planning but can be launched in a relatively short amount of time. Here are some of the steps to get your started:

  • Start by working with an experienced email marketing agency. Brainstorm how your direct mail, direct TV and other direct response efforts can be repurposed for email.
  • Assess the size of your current customer list and what lists you might want to purchase especially for the holiday. Can you assume at least a 1% sale rate on that list? Don’t you want that revenue in December?
  • Create new designs and promos or leverage existing of the same of your hottest products and services.
  • Decide what “success” is for this first holiday test and review the reports carefully to see if you have met your goals.
Looking for great email marketing samples? Sign up at shopping and creative sites like Pier OneEtsyMacy’s and Disney. Your email box will fill with the work of great design and copy writers with ideas that will get your own list of ideas flowing.
Anyone have a unique spin on holiday email marketing to share? The best creative processes are collaborative you know.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s