Holiday email marketing is a great solution to decreased return on marketing dollars due to the slumping economy. This holiday is a perfect time to give email marketing a test drive. You can add email now to your holiday promotional planning and reap the benefits way into the new year with new email subscriptions, increased revenue and a completed test of an additional revenue stream. Increase your return on traditional efforts by 10% and 20% by adding email to the mix and landing pages to close the business online. This new means of generating sales takes strategy and planning but can be launched in a relatively short amount of time. Here are some of the steps to get your started:
- Start by working with an experienced email marketing agency. Brainstorm how your direct mail, direct TV and other direct response efforts can be repurposed for email.
- Assess the size of your current customer list and what lists you might want to purchase especially for the holiday. Can you assume at least a 1% sale rate on that list? Don’t you want that revenue in December?
- Create new designs and promos or leverage existing of the same of your hottest products and services.
- Decide what “success” is for this first holiday test and review the reports carefully to see if you have met your goals.