Internet Marketing’s Evolution

I took this poll after finding it in my daily tweets - and sure, it was interesting to see of the top 3 I chose what the other 100 folks thought…but what struck me about this exercise was not so much the poll results but the length of the list of digital media categories. Wow.  This media type has grown from a corporate site, a micro site or two, maybe paid search and some targeted landing pages. There are no less then 45 categories listed on this poll! My votes are bolded, looks like email marketing and microblogging are right up there with other bloggers, or folks who read blogs, but corporate sites gained a small 6% of the votes. The survey is too small to be very statistically relevant yet, but it would be worth watching over the next week to see where it lands. 

Similar to my comments on Social Media, Digital Media (aka Internet Marketing) is a vast, fast growing, complicated and fun media type. That needs a marketing objective, a plan and a measurement tactic. Again, if the unknowns and level of complexity overwhelms you, build your objective (reach, revenue, return, etc.) and then media types in line with that objective, and it's demographics, timeline, methods and budget. 

It will be interesting to also look at the list of digital media types in even 6 months from now, to see the fall outs, what evolves, the start ups and the melt downs. 

For now we will keep building and redesigning sites, enabling clients to increase their traffic, convert more of it and bring them back for more with seo, search, email marketing and social media strategy. Here is the survey and the digital media category list, for those of you still reading. (Thanks Lee Odden, Online Marketing Blog, great post and survey!)

What 3 digital marketing channels & tactics will you emphasize in 2009?

  • Blogging (41%, 50 Votes)
  • Search engine optimization (36%, 44 Votes)
  • Microblogging (Twitter) (33%, 40 Votes)
  • Social network participation (Facebook, LinkedIn) (28%, 35 Votes)
  • Email marketing (17%, 21 Votes)
  • Social media monitoring & outreach (17%, 21 Votes)
  • Social media advertising (11%, 13 Votes)
  • Video marketing (11%, 13 Votes)
  • Pay per click (10%, 12 Votes)
  • Blogger relations (9%, 11 Votes)
  • Online/digital public relations (9%, 11 Votes)
  • Viral marketing (8%, 10 Votes)
  • Corporate web site (6%, 7 Votes)
  • Free content (eBooks, white papers) (5%, 6 Votes)
  • Branded microsites (5%, 6 Votes)
  • Podcasts (4%, 5 Votes)
  • Online communities/forums (4%, 5 Votes)
  • Article marketing (4%, 5 Votes)
  • Affiliate marketing (4%, 5 Votes)
  • Link bait content (3%, 4 Votes)
  • Widgets (3%, 4 Votes)
  • Behavioral targeting/re-targeting (3%, 4 Votes)
  • Advertorial (AdFusion) (3%, 4 Votes)
  • Social news / Bookmarking (2%, 3 Votes)
  • User generated content (2%, 3 Votes)
  • Online contests, giveaways (2%, 3 Votes)
  • Webinars (2%, 3 Votes)
  • IM/Mobile SMS (2%, 2 Votes)
  • Contextual advertising (2%, 2 Votes)
  • Online display ads (2%, 2 Votes)
  • Mobile ads (2%, 2 Votes)
  • Advergames (2%, 2 Votes)
  • Virtual worlds (Second Life) (1%, 1 Votes)
  • Buy web sites and retool (1%, 1 Votes)
  • Paid reviews (1%, 1 Votes)
  • Rich media apps/demos (Flash) (1%, 1 Votes)
  • Blog advertising (0%, 0 Votes)
  • Freemium services/tools (0%, 0 Votes)
  • Virtual tradeshows (0%, 0 Votes)
  • Rich media avatars (0%, 0 Votes)
  • RSS advertising (0%, 0 Votes)
  • Teleconferences (0%, 0 Votes)
  • Sponsorships / Cross branding (0%, 0 Votes)
  • eCommerce feeds & Comparison shopping (0%, 0 Votes)
  • No holds barred spam (0%, 0 Votes)

Total Voters: 123

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