Here are some interesting facts to consider as your contemplate your day, week and month and how much of it should be spent on building your social strategy, writing posts, tweets and responses to DM’s.
Consider these Socialware study results:
- Business use of Twitter, Facebook, LinkedIn, and other social networking tools is expected to increase 10%-30% within the next year. (CIOinsight 2010)
- Social network users surpassed the number of email users in July 2009: 820 million social network users compared to 800 million email users. (Morgan Stanley, 2010)
People struggle with how much time to spend there because they don’t know what return they are gaining. The answer is to measure your time and response to the social media efforts you are involved with. Social Media can be approached and executed as a direct response medium or a means to promote your brand, or both. If you are investing in Social Media to gain traffic, leads and sales, then a good strategy, measurement tool and optimization process is your best approach.
If you measure this powerful media type, you will do more of what works and less of what doesn’t. Now couldn’t we all benefit from a little prioritization of how our time and money is spent? Exactly.
- Tech talk-what is social media? (morejoyforme.wordpress.com)
- ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (bjconquest.com)
- Social Networking Savvy (onlinecollege.org)