With all the buzz and media that flashmobbing gets lately – who’d a thought that this new phenomenon would transition into a form of advertising. Here’s why it makes sense:
According to Wiki: A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails.[
I am sure you have seen one of the YouTube videos that highlights the occurrence of a flashmob – powerful, creative events that have substantial emotional impact on viewers. What started out to be a social experiment to poke fun at “hipsters’, flashmobs have become a cultural obsession appearing everywhere from your local mall eatery to a New York city street. Dancing, singing, random shopping requests and more are all samples of the type of flashmobs that have occurred recently and the variety and frequency of such events is only increasing.
So, flashmobbing. What does that have to do with marketing messaging? and digital marketing? Well – until recently, not so much. However, if you consider that flashmobbing has all the essential elements of a successful marketing campaign, things like buy in from participants, emotional connection with a fixated audience, an element of surprise…you could say this is an excellent addition to your next product or brand advertising pursuit. If you consider that the majority of successful flashmobs gained momentum – both flashmobbers and observers, using email marketing and social media – it definitely fits into the category of digital marketing – and might be something to test.
LazBro, a boutique digital agency in Los Angeles, California can tell you all about it. Using Socialmobbing or “Flashmob-ertising” as they call it, to announce your presence in a new city, roll out your next product, test a brand message is right in line with great advertising acumen and could be the source of your company’s next growth pattern. LazBro, who referred to themselves as “Geeks with great people skills” has launched a product that centers around Flashmobbing and using its natural promotion and people pleasing qualities to promote your brand, product or next event.
- Flashmob ‘Soul Train’ line honors Don Cornelius in New York’s Times Square (photoblog.msnbc.msn.com)
- Prepare Yourselves for More Flashmobs (sfist.com)
- Glen Mills Seniors Join ‘Fitness Flashmob’ (philadelphia.cbslocal.com)