What, How, Why. The Whys Have It.

Steve Jobs while presenting the iPad in San Fr...

Steve Jobs while presenting the iPad in San Francisco 27th January 2010 (Photo credit: Wikipedia)

TED Talk – by Simon Sinek. Why Martin Luther King? Why Apple not Dell?

People are on a quest for connection – even to the products they use. This video proposes that belief and the “why” of what we do is the most inspiring and powerful connection to our customers, errr followers.

Social media is evidence that people are sniffing out your soul a bit before they hand over their dollar. The trend of philanthropic success being directly proportionate to fiscal success is here to stay. How will that change the way you spend your marketing dollars – and Saturday afternoon? Good food for thought. Thanks Simon.

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