Throwback Email Marketing Chart from MarketingSherpa

Or is this really a throwback chart?

Measurement elements on this chart have been essentially the same since the mid 90’s. Sure, email marketers have honed the craft a bit, gotten smarter in their focus and test strategies. But the same old triggers exist for excellent email: solid subject lines, relevant content, personalization. It remains crucial to A/B test subject lines on a regular schedule.

Good to know that if you maintain the focus this chart implies, and have a consumer relevant product or service, your results will increase.


Marketing Research Chart: How do you know the most effective layout and images for your marketing sends? | MarketingSherpa.

One thought on “Throwback Email Marketing Chart from MarketingSherpa

  1. Pingback: Throwback Email Marketing Chart from MarketingSherpa | Digital Postcards

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